Department of Public Relations and Youth Policy
Meet us

We are a team focusing on building a positive image of International European University in Ukraine by complying with the corporate culture, ethical standards, advisory support, and establishing comprehensive communications!

Our purposes

Our internal and external marketing strategy ensures University’s constant presence in the information space. Our advertising campaign allows involving external stakeholders and partners in cooperation to encourage the development of the University in general and students in particular. Our activities will provide a comfortable eco-friendly environment for your study along with informal education, and career advice will help to unlock your potential. We work to make the University join global guarantors on the educational market.


Career guidance and
career development

Goal of the sector : to help young people decide on their future activity area and make a conscious choice about the future in order to become competitive professionals

Key objectives:

  • to motivate young people to get higher education;
  • to provide career guidance services to ensure the free and conscious choice of professions, taking into account the demand on the labor market, professional interests, aptitudes, abilities and health of the individual
  • to develop and implement an information system about training areas and specialties at the university;
  • to introduce the IEU admission rules;
  • to enhance the university image;
  • to attract young people to study at IEU.

Our work plan:

  • organization of outreach activities at general education and higher vocational institutions, technical and other colleges;
  • implementation of career guidance advertising and promotional activities among the population, professional informing about specialties and educational programs available at the university;
  • launching of advertising campaigns in mass media;
  • holding of Open Days at the university;
  • organization and coordination of cooperation with education departments, general education institutions, technical and other colleges, higher vocational institutions in career guidance activities.

Career guidance

relevant to students and school students desiring to choose the most appropriate training course in order to move in the right direction towards a successful career. Career guidance is aimed at selecting education and future profession according to personal skills, possibilities and interests.



Organize the process of self-discovery and exploration of various professional areas


1. Self-assessment

Before choosing a proper profession, you should know more about yourself. Your values, interests, skills and abilities combined with your personality type make some professions appropriate to you and others inappropriate. Use all available self-assessment tools: career tests and consultations with specialists.

2. Long list: List of potential professions: Professions to explore

Assessing your abilities and skills, you should draw up the widest list of professions that can be appropriate to you.

You can divide them into the following categories:

• well-known (promising or out-of-date)
• little-known (new to me and state-of-the-art to all)
• interesting (correspond to my interests and values)
• uninteresting (what I can do, but don’t want to do)
• profitable (highly paid, scarce)

Number of professions in the list: 10-20

3. Short list: Professions for deep exploration .

ВSelect professions related to your abilities, values (interests) and skills (current ones and those you have a talent for) out of the list.
Thus, you should monitor available job descriptions in public sources: requirements, obligations, working conditions (schedule, salary). Number of professions in the list: 2-5

4. Interview

When your list contains only a few professions, arrange meetings with people holding positions you’re interested in. Don’t hesitate to ask your friends or professionals for support. They can provide first-hand knowledge of the career path in your short list. Look for published interviews with specialists whose positions are interesting to you

5. Choice and the right to change your mind

Finally, completing all explorations, you are probably ready to make a choice. Select a profession that you think will make you happy based on all the information about yourself and this profession. Keep in mind that many people change professions throughout their lives. Therefore, reserve the right to change your mind.

6. Goals

Making the decision, define your long-term and short-term goals. It will allow you to determine the course towards the final purpose in the chosen field. Long-term goals generally require 3 to 5 years to achieve, while short-term goals can usually be achieved in 6 months to 3 years.

7. Career plan

Draw up a written career action plan, specifying all the steps you need to take to achieve your goals:

  • Expected results
  • Current barriers
  • Necessary tools
  • Deadlines


Career consultations allow assessing your current skills and developing a strategy for acquiring new necessary skills. Consultations can relieve stress caused by the feeling of uncertainty and help focus on your goals. It is an opportunity to determine your weaknesses and strengths that should be taken into account while drawing up a personal development plan.


A career plan is important because it can help properly direct the career. It will allow you to find out what skills and knowledge can be required in a particular field, as well as how to develop them to find a dream job

To figure out what career to build when you've already chosen a profession, you should start with the following steps:

1. Assess your career possibilities and barriers

  • Decide what job is the most appropriate to you at this stage of your life.
  • Examine the pros and cons of each option.
  • Think about potential challenges and how you could deal with them.
  • What skills or knowledge you lack at this time for successful dream career.

Develop a plan (tools, resources, deadlines)

To turn your opportunities into reality, define what you can do to stay motivated to achieve your goals.

Create a CV

This document should be always supplemented and corrected according to your plan. It will contain your personal data requested by employees (skills, education, experience).

Gain experience

This step will be a tool for improving your CV and achieving goals of your plan. Take part in volunteer projects, apply for a job, initiate your own projects or activities to acquire knowledge and skills required to achieve your goals.

Psychological consultations

allow students to sort out their feeling, unlock their potential, or cope with stress, anxiety or any other tough situations. Individual psychological consultations provide students with a safe space for discussing crucial issues and critical situations concerning not only their study but also social life. It’s a space where students can get assistance, know themselves and their needs better, see a situation from another perspective and find more solutions. Psychological support means taking care of yourself and your mental health.

Top markers of mental health:

  • Emotions and feelings. Ability to distinguish your emotions and feelings, manage them and seamlessly function;
  • Interaction. Ability to communicate and establish healthy relations with others;
  • Development. Ability to develop new skills and learn something new;
  • Self-assessment. Ability to adequately and positively perceive yourself, take care of yourself and perceive yourself form different sides;
  • Autonomy. Ability to be independent and make your own decisions;
  • Ability to cope with stress. Ability to adapt to new living conditions and restore after stress;
  • Boundaries. Ability to set your own boundaries and not to break them;
  • Limit. Ability to accept things that we can’t change;
  • Protection. Access to a wide range of protection mechanisms of mind and flexibility to their application;
  • Productivity. Possibility to solve problems and accomplish personal tasks.

Situations requiring psychological support:

  • difficulties in decision making
  • sleep disorders, insomnia, nightmares
  • mood swings
  • feeling of helplessness, absence of control or hope for a better future
  • anxiety, panic attacks
  • compulsive thoughts, fears
  • loneliness, low self-esteem
  • frequent conflicts with others
  • avoidance of communications, apathy
  • loss of senses, constant unsatisfaction  
  • traumatic experience (psychological or physical)
  • personal crises (break of close relations, divorce of parents, loss of dear ones, loss of resources, acute uncertainty)
  • absence of the feeling of safety (global – at the level of technogenic threats and personal, need for support and protection from violence)


Key features and core signals of mental disorders according to WHO:

  • physical (sleep disorders, pain in any body parts)
  • emotional (constant feeling of fear, anxiety, sadness)
  • cognitive (difficulties in clear thinking, bad memory, pathologic prejudices)
  • behavioral (aggression, self-inflicted damage, alcohol or drug abuse, inability to perform daily functions)
  • perceptive (inadequate perception: for example, a person seems to see or hear something unnoticed by others)


How to keep mental health (preventive measures):

  • attention
  • take care of yourself and others  
  • develop healthy habits (balanced nutrition, don’t misuse alcoholic drinks, fresh air, regular physical activity)
  • don’t ignore your own needs (emotional and body needs)
  • communication
  • find time to talk to your relatives and new interesting people
  • share your feelings (emotions, dreams) with close ones
  • balance
  • balance motion activity with motionless activity (physical/mental activity)
  • find time on your own hobby (or search for hobby), balance between work/study and leisure
  • security
  • find a comfortable safe space (for privacy, heart-to-heart talk, creative fulfilment)
  • don’t ignore the feeling of anxiety or threat 
  • allow yourself to ask for assistance (friends, colleagues, psychologists).

Address anonymously our psychologist regarding any matters concerning you in order to obtain recommendations and tips allowing you to solve your problem and become free. Take care of your mental health. Be happy.

Marketing and advertising

Goal of the sector - to create University’s general branding in order to improve its awareness and promotion, combining creative solutions and the academic component of the educational sector

Key objectives:

  • research, analysis and assessment of the needs of potential applicants;
  • production and development of branded goods;
  • creation of advertising audio/video visual and printing products;
  • establishment of marketing and communication relations;
  • development and management of social media;
  • establishment of the university image in Ukraine and abroad.

Our work plan:

  • management of social media;
  • creation of video content: advertising, informational, educational and entertainment;
  • creation of printing and digital advertising products (leaflets, syllabuses, postcards, calendars);
  • development of branded products (hudi, polo, pens, cups, sweets);
  • organization and holding of meetings, conferences and roundtables.

Development of student self-government and informal education

Goal of the sector — to organize the process of informal education and its integration into the general educational process at the University, ensure the high-quality and comprehensive presentation of the University among young people, provide information support for informal education at the University, establish a positive University image, develop young people as part of extracurricular activities, find partners to organize joint activities and programs, provide assistance and constant support for the student self-government, involve young people in socially important issues

Key objectives:

  • to coordinate the participation of University students in external activities affecting University positions on the educational market;
  • to organize educational seminars, workshops, courses and other types of training activities on a paid and free basis;
  • to establish communications between foreign and Ukrainian students;
  • to adopt motivational learning tools and involve students;
  • to control and ensure advisory support for crediting of the results of informal education, which procedures are regulated by particular regulations;
  • to develop the student loyalty document that will include the student rating table and program of supporting initiative and talented students;
  • to provide the student parliament with comprehensive support;
  • to provide opportunities for informal education of young people; 
  • to interact with the public sector, youth sector, public authorities, local authorities, higher education institutions, enterprises and institutions;
  • to draw up joint projects in cooperation with other higher education institutions;
  • to provide information support for informal education at the University;
  • to implement youth ideas and initiatives;
  • to develope socially important projects and business education;
  • to develope, implement and adopt the development of the University student self-government.  

Our work plan:

  • holding of meetings with students dedicated to student issues;
  • organization of working meetings with the Student Parliament;
  • preparation of the Student Parliament portfolio;
  • holding of educational, intelligent and entertainment activities;
  • cooperation with student organizations of higher education institutions, public youth organizations, local self-governments, departments of youth matters and initiatives;
  • preparation of grant projects;
  • cooperation with international organizations and development of joint projects;
  • signing of partner memorandums concerning student initiatives and projects;
  • hiking tours, excursions, trips for students;
  • adoption of educational training sessions;
  • development of projects related to social, cultural and tourist initiatives;
  • creation of video and photo content;
  • development and management of the official website and social media;
  • invitation of speakers and coaches ready to share motivational, educational tips and their experience;
  • recording of scores in the cash_back system;
  • development of regulations, instructions and documents to keep Student Parliament operations.


Goal of the sector — to develop a personality – a person as a bearer of national and human values, a citizen of his/her country and the global world.

Areas of education organization:

• national patriotic education;
• intelligent and spiritual education;
• social and legal education;
• moral and ethical education;
• artistic and aesthetic education;
• labor education;
• ecological education;
• physical education and promotion of healthy lifestyle.

Ways of implementation according to the work plan:

• holding of events (meetings) according to the area of education activities (experts, coaches);
• informing on social media, chats, groups;
• group and individual talks with the psychologist;
• holding of educational hours with the supervisor;
• video and photo projects;
• watching of movies, recommendations for additional literature;
• attendance of exhibitions;
• excursions and workshops;
• cooperation and partnership.


Deputy director of career guidance and career development

Danylo Boiko

Audio visual content editor
Maryna Lavrinenko

Dmytro Lavreniuk

Khrystyna Vasylyshyn

Specialist at
the Legal
Oleh Raida

Olha Sakhno

Andrii Zaiko

Nataliia Sidielnikova